Because we are looking solely for VALUE. It’s easy to back favourites but unlikely to be very profitable in the long run. The average price of our Backing Service winners is around 9/1 (on exchanges). Many other services artificially inflate their strike rate by betting each way. Place betting is notoriously difficult to profit from which is why we only advise Win selections.

If you are more comfortable with a higher strike rate, then you might like to try our Higher Strike Rate (H.S.R.) service. Around 30% of these win. They still provide good value but there are fewer of them. Just make sure you bet with a Best Odds Guaranteed bookmaker as most of the winners shorten in price.

All H.S.R selections are included in the Backing Service and are clearly identified should you wish to use different stakes for these horses.

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Posted in: Staking & Results